What you get

Everything the price includes. Features of the Full package carry its label.

Look and content

What a visitor sees, and what your site is made of.

A design made for you

A one-off design, built to your vision: colours, type and layout matched to the character of your kennel.

A home page built only for you

Your home page is your kennel's shop window — it is what everybody who finds you sees first. The rest of the pages use proven, ready-made layouts, but the home page I design from scratch for you, so that it shows what you do at its best.

Content built around you

You choose what goes on it.

  • Your animals — grouped into whatever categories you decide
  • Current and past litters, with the puppies listed
  • Photo galleries
  • As many pages of your own as you like
  • News — short posts: shows, results, announcements
  • Pedigrees, laid out so they can actually be read
  • A blog — longer articles with formatted text and photos
  • A contact page with a map and your details, plus Facebook and Instagram links

Yours to run

You make changes yourself, whenever you like. Every one is included.

An admin panel

You manage the content yourself — animals, litters, photos and news go up whenever you want. Every change is in your hands, and included in the price.

As many languages as you like

Everything you add is translated automatically by Google Translate — and where a translation reads badly, you fix it by hand in the panel.

Speed and visibility

What works under the surface, so people find you and stay.

Works on every screen

The site looks right on a phone, a tablet and a computer. Most of your visitors will arrive on a phone, so that is where I start the design.

Genuinely fast

The site loads quickly, and every photo you upload is resized automatically to the size it is actually shown at — including on a weak signal.

Good positioning (SEO)

Every SEO good practice in place from day one: titles, descriptions, a sitemap and the structured data Google looks for. It is a solid foundation for good rankings in Google, and over time the content you add helps them along.

AI Chat Ready (GEO)

More and more people are using artificial intelligence (like ChatGPT or Gemini) instead of traditional search engines. We're optimizing the site so that AI assistants can easily understand its content and recommend your breeding farm in their responses.

Facebook and Instagram, properly

A link to your site pasted into Facebook or a message shows up with a title, a description and a picture. You can also show your latest Instagram posts on your home page.

Launch and aftercare

Everything around the site itself, so it goes live and still works five years on.

Full migration from your old site

Already have a site? I move everything worth keeping across: photos, animal profiles, litters, pedigrees and news. The new site launches straight away with your kennel's whole history.

Domain, SSL certificate, hosting

The domain is and stays yours — I can help you buy it, but it is registered in your name. Pointing it at the new site, the SSL certificate (the padlock and the HTTPS) and the hosting are my part of the work, and you do not have to think about any of it.

Post-implementation support

I stay in touch long after launch. Ongoing support and minor tweaks are included at the outset, and I bill for further development or new features under separate arrangements.

New features on request

Need something more? Tell me, and I will add it to the system.

What working together looks like

From the first message to a site you are glad to show people.

  1. You write to me

    A short message is enough: which kennel, which animals, whether you already have a site.

  2. We go through what you need

    We talk about your ideas for the site, sketch out the look of it, settle the rest of the requirements and agree a date.

  3. I get to work

    On the date we agreed you get a first, fully working version of the site together with its admin panel.

  4. You test it

    The site sits at an address of its own that only you can see. You can take your time over every feature and every detail of the design before anybody else lays eyes on it.

    We are in constant contact through this part, working the site towards what you had in mind — as many rounds as it takes.
  5. It goes live

    We point your domain at the new site. From then on it is yours to show off.

  6. Support and whatever comes next

    After launch I am still here: for problems, for new ideas, and for changing what is already there.

Questions I get

These seven come up the most.

Ask a question
Who owns the site and the domain?

You do. You buy the domain in your own name and you are its registrant. The content — photos, descriptions, pedigrees — is yours too, and you can export it at any time.

Can I move the content off my old site?

Yes. I move the text and the photos across from your old site and fit them into the new structure — that sits outside the base price and is quoted by how much of it there is and what state it is in. You get the figure before I start, never after.

What if you ever stop doing this?

This is the question I would ask, so here is the straight answer. The site does not sit on my server — it sits in a Firebase project (from Google) set up for your kennel, and the domain is bought in your name. I can hand that project over to your own Google account at any time, and then I am out of the equation: the site keeps running, and you, or anyone you ask, has full access to it. You can also simply download the photos and the content. I set it up this way so that your site is safe whatever happens to me.

Do I need to be good with computers?

If you can manage Facebook, you can manage this. The panel is forms: you type, you drag photos in, you press save. We go through it together when the site is handed over, live, on your own data — and you can write to me six months later when you have forgotten where something is.

How long does it take?

Usually two to four weeks from the first message. Gathering the photos and the text takes the longest. The build itself is quick, so the whole thing takes about as long as it takes you to send them.

Do you build for cats and horses too?

Yes. The system knows the difference between puppies, kittens and foals and uses the right words by itself — and the address of your animals' page is different for each species. If you breed something else, write to me: adding a species is a few hours' work.

Do you invoice?

Yes — to a business or to a private person. I am VAT-registered, and the switch above the price shows both the net and the gross amount, so you know what will be on the invoice.