Guides for breeders
Short pieces about kennel websites, being found online, and what actually works.
What should a kennel website have? A checklist
Twelve things a buyer checks on a kennel website before getting in touch, from the kennel name and pedigrees to the link preview on Facebook. With a checklist to tick off at the end.
Read more
Type your kennel’s name into Google. What does a buyer see?
Four tests, five minutes: Google, ChatGPT, a link in Messenger and your previous litters. You see your kennel through the eyes of someone who has never heard of it, and you know what to fix first.
Read more
My kennel is on Facebook. Do I still need a website?
Facebook is great at bringing people in. What will they find when they type your kennel’s name into Google? Four situations where a website earns its place, and when a Facebook page is all you need.
Read more